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Advertising in Blood 2009 Advertising Rates & Specifications PDF 2009 Advertising Fact Sheet & Closing Dates PDF 2009 Advertising General Information PDF Publisher Advertising Representatives General Information Circulation Advertising Rates Mechanical Requirements Shipping Instructions Publisher American Society of Hematology 1900 M Street NW, Suite 200 Washington, DC 20036-3530 Phone: 202-776-0550 E-mail: publishing{at}hematology.org Advertising Representatives Cunningham Associates 180 Old Tappan Road Old Tappan, NJ 07675 Phone: 201-767-4170 Fax: 201-767-8065 Representative: kdunn{at}cunnasso.com Representative: jcunningham{at}cunnasso.com Representative: kcunningham{at}cunnasso.com Commercial Reprints: ckucera{at}cunnasso.com Classified Advertisements: vmarvin{at}cunnasso.com back to top General Information Issuance Established Organizational affiliation Subscription data Editorial Requirements for acceptance of new professional products for advertising Requirements for ad clearance Advertising acceptance of non-professional products or services Policy on advertisement placing Editorial - advertising ratio Services to advertisers Staff Editor-in-Chief Bonus distribution Issuance Frequency: 52 times, published weekly. Mailing date: Immediately upon publication; mail class: periodicals postage; mailing cover: flat wrapped. Established January, 1946. Organizational affiliation Official journal of the American Society of Hematology (ASH). Subscription data Subscription rates: Please see our Subscriptions Page for rate information. Annual percentage of subscription renewals: 92%. Number of issues sent after subscription expiration: four. Editorial Blood publishes original articles describing novel and precedent-setting laboratory, translational, and clinical investigations in the field of hematology and related areas of research. All articles have passed through stringent peer review and are representative of the best research in hematology currently conducted in the US and abroad. Review articles and discussions of topical issues in hematology are also included. Requirements for acceptance of new professional products for advertising Pharmaceuticals will not be accepted until a New Drug Application from the FDA has become effective. However, Publisher reserves the right to reject advertising deemed inappropriate. Non-professional products or services must be approved by Publisher. Requirements for ad clearance All advertising must be approved by the Editor-in-Chief and the Publisher. Advertising acceptance of non-professional products or services All advertising must be approved by the Editor-in-Chief and the Publisher. Policy on advertising placement Advertising precedes and follows editorial. Editorial - advertising ratio 90% editorial, 10% advertising. Services to advertisers Editorial reprints are available. Please contact your Advertising Representative for additional services. Staff Director of Publishing: etapscott{at}hematology.org Journal Business and Content Licensing Manager: dpreciado{at}hematology.org Managing Editor: atrudgett{at}hematology.org Production Manager: kzbiegniewicz{at}hematology.org Advertising Coordinator: jrobinson{at}hematology.org Editor-in-Chief Cynthia E. Dunbar, MD Bonus distribution March 12, 2009, is a special ad test issue. April 9, 2009, issue will be distibuted at the American Association of Cancer Research (AACR) Meeting. May 14 and 29, 2009, issues will be distributed at the American Society of Clinical Oncology (ASCO) Meeting. May 21, 2009, issue will be distributed at the European Hematology Association (EHA) Meeting. November 19 and 26, 2009, issues will be distributed at the ASH Meeting. Check with your Advertising Representative for details. back to top Circulation Paid circulation 16,461. Circulation verification Publisher's sworn statement. Coverage & market Coverage: National and international. Market served: Includes, but is not limited to, hematologists, oncologists, pediatric hematologists and pediatric oncologists, internists, pathologists, hematology/oncologists, hospital staff, clinics, blood banks, libraries, and medical schools. back to top Advertising Rates Agency commission Closing dates for space 2009 black & white display advertising rates Earned rates Color rates Bleed Inserts Cover and preferred position rates Classifed advertising Reprints Miscellaneous Incentive program Agency commission 15% of gross billing on space, color, and preferred positions. Dual Responsibility: Billing directed to the advertising agency at the net rate is approved on condition that the advertiser accept "dual responsibility" for payment if the agency does not remit within 90 days. Closing dates for space Reservations: All advertising closes five weeks prior to mailing date. Cancellations: Any time prior to closing dates. Covers and special positions are non-cancelable. 2009 black & white display advertising rates 1x 6x 12x 24x 36x 48x 60x 72x 96x 1 page $2,765 $2,620 $2,465 $2,380 $2,325 $2,250 $2,220 $2,175 $2,140 1/2 page $1,480 $1,465 $1,410 $1,320 $1,275 $1,260 $1,230 $1,210 $1,195 1/4 page $935 $920 $900 $875 $855 $830 $815 $790 $775 Earned rates Earned rates are based on the total number of insertions (full or fractional) used within a 1-year period. Color rates Standard color rate: $775 per page or fraction of page. Standard AAAA colors: red, green, blue, yellow, or orange. Matched colors: $825 per page or fraction of page. Color rate for spread: Color charge applies to each page. 4-Color rate: $2,000 per page or fraction of page. Color charges are in addition to earned black-and-white rates. Bleed No charge. Inserts Two-page insert (one leaf): Two times earned black-and-white rate plus 10% at earned frequency rate. Four-page or larger insert: Black-and-white earned frequency rate per page. Samples of all inserts must be submitted to Publisher for approval of stock and design and other mechanical specifications. All inserts must be delivered to the printer in cartons with Journal name, quantity enclosed, and intended issue of Blood clearly marked (see Shipping Instructions for details). Cover and preferred position rates 4th cover: 50%. 2nd cover: 35%. Page facing first text and page facing table of contents: 25%. Classified advertising For rates and other information, contact vmarvin{at}cunnasso.com. Commercial Reprints For rates and other information, contact ckucera{at}cunnasso.com. Miscellaneous Rate protective clause: Proper notification will be given of any rate changes. Advertisers may cancel contracts at the time the change in rate becomes effective without incurring a short-rate adjustment provided the contract rate has been earned up to the date of cancellation. Incentive Programs Monthly Continuity Program: Advertise your product 3 times in any month and receive the 4th insertion free. All ads, including your free ad, must be for the same product, run in the same month, and be a full page or larger. If ads vary in size, the least expensive unit qualifies for your free ad. 12 Times Discount Program: Place 12 insertions for the same product during the calendar year and get the 13th insertion for the product free. Ads must be full page or larger. If ads vary in size, the least expensive unit qualifies for your free ad. You can combine the Monthly- and 12-Times programs to increase your savings and exposure. By combining them over a four month period, you would pay for 12 ads and get 5 free. Free insertions from the incentive program DO NOT count towards your earned frequency rate. back to top Mechanical Requirements Product requirements for web offset printing Unit sizes Bleed sizes Insert sizes Paper stock Type of binding Halftone screen Mechanical closing dates Disposition of material Product requirements for web offset printing PDF files only. Follow the instructions for PDF files at Cadmus Digital Ad Specifications. Test files on Rapid Inspector software, a free download. Ship digital ads on a CD to Blood. Include one SWOP proof. Furnished proofs are considered final unless otherwise indicated. Unit sizes Size of live matter Width Height Spread (two facing pages)* 15" 9 7/8" Full page 7" 9 7/8" 1/2 page horizontal 7" 4 7/8" 1/2 page vertical 3 1/2" 9 7/8" 1/4 page 3 1/2" 4 7/8" Keep all live matter 1/2;" away from trim edges. Trim sizes: 8 1/4" x 10 7/8". Bleed sizes Trim size plus bleed area Width Height Spread (two facing pages)* 17" 11 1/8" Full page 8 1/2" 11 1/8" 1/2 page horizontal 8 1/2" 5 5/8" 1/2 page vertical 4 1/4" 11 1/8" *In spreads, center 1/4" is not live area and will be lost in binding. Keep all live matter 1/2" away from trim edges. Trim size: 8 1/4" x 10 7/8". Bleeds require 3/16" from top and 1/8" from bottom, gutter, and outside edge. Insert sizes Two-page bleed size: 8 1/2" x 11 3/16". Four-page bleed size: 17" x 11 3/16", supply folded. Keep all live matter 1/2" away from trim edges. Bleeds require 3/16" from top and 1/8" from bottom, gutter, and outside edge. In all continuous pages, center 1/4" is not live area and will be lost during binding. Paper stock Cover: 6 pt coated. Body: 45 lb coated. Insert stock weight (text stock): 80 lb maximum, 50 lb minimum. Type of binding Perfect binding. Halftone screen 133 to 150 line screen maximum. Mechanical closing dates Completed material: material due four weeks prior to date of mailing. Patches: four weeks prior to mailing date. Inserts: four weeks prior to mailing date. Extensions on the above: consult the publishing{at}hematology.org. Disposition Material will be held for 1 year from last date of issue used and then destroyed unless other instructions are given to the Publisher. back to top Shipping Instructions Send Contracts and Insertion Orders to: Kevin Dunn Cunningham Associates 180 Old Tappan Road Old Tappan, NJ 07675 Phone: 201.767.4170 Fax: 201.767.8065 E-mail: kdunn{at}cunnasso.com Ship Disks and Proofs to: Julia Robinson Advertising Coordinator Blood Publishing Office 1900 M Street NW, Suite 200 Washington, DC 20036-3530 Phone: 202.776.0550 Fax: 202.776.0551 E-mail: jrobinson{at}hematology.org Ship Inserts, Separated by Issue, to: Blood [identify issue] Cadmus Professional Communications 500 Camdus Lane Easton, MD 21601 Attn: Insert Storage Phone: 410.829.3946 Shipments accepted Mon - Fri, 8:00am - 4:30pm. All shipments should include a "Bill of Lading," marked with the total weight, quantity, "Blood", advertiser name, and insertion date. Please do not mix inserts on the same skid. back to top

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